CAMPAIGN CREATIVE
Washed for Cars campaign creative.
A campaign designed to engage an established database and encourage new bookings across digital channels.
MESSAGING
Promotion Hook, Graphic.
A nod to the culturally iconic Ridin’ Dirty song, this punchy campaign hook is easy to digest and even easier to remember. Keeping with the existing brand type family and existing palette ensured this made for a recognisable EDM in the inbox of existing customers.
ILLUSTRATION
Illustration.
A bright car to stand out in contrast with the Washed For Cars blue palette, this graphic was later animated to provide eye-catching campaign creative and capture attention through colour and motion. Used across web, social and print, this graphic served as keyart for the campaign creative.
DESIGN, PRINT AND COPYWRITING
Flyer Design
REFERRAL CAMPAIGN
Social Media Story Animation
Focused on those who already follow you. Another tile could contain the public offer. It could be posted before or after this to inform the follows slide-by-sldie.