BRANDING
Branding / logo design for offroad 4x4 wheel brand, Brisbane.
Tasked with building an off-road 4x4 brand for a male-skewed demographic, our team brought Elite to market through a strong and bold brand that gave a nod to automotive racing through a red and black palette and sharp, angled custom font. The Elite E emblem, a subtle take on a tyre tread, gives a simple but recognisable brand element that can be easily adapted across product and packaging applications.
Logo
Business Cards
Advertising Poster
