We were commissioned to produce a series of branding concepts for a premium Australian beef brand, sold and marketed across China. Our objective was to provide the client’s marketing team with a mix of contemporary logos with rustic touches to reflect the Australian landscape and exceptional quality beef.
Illustrating one of the concepts put to use in a magazine layout and packaging series.
Logo
Advertisement Sample
Australian Outback Textures
Hero Typeface
We combined a series of photographs to produce the final composite for use in advertising and collateral.
↓ Use the slider below to see before & after.
BEFORE | AFTER
Illustrating one of the concepts put to use in a magazine layout and packaging series.
Logo
Advertisement Concept
Carton Lid Packaging Concept
Stone and Coal Textures
Hero Typeface
We developed flat and embellished gold foil designs for the packaging series.
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FOIL | COLOUR
